About Us


73 Ways to Die was born out of frustration. The founders were unhappy with lack of ideological meaning and ontological yearning in men’s jewelry pieces. In a world where everything, including every fashion piece, is disposable, it was impossible to find enduring fashion pieces that truly resonated with the existential needs of the current generation. Through means of ambiguous statements and shocking designs, 73 Ways To Die aspires to push meaning back to one’s life by making the strange familiar and familiar strange.

73 Ways To Die is designed and based in Manhattan, New York. All pieces are hand-made and hand-polished by our artisan crafters. Only sterling silver and 14k white gold is used in our creations.