Every decision you make gives birth to an ideological cleaving, an irreversible separation. Thing or nothing. A new part of you is born, a part of you is left behind. Every yes and no is a bifurcation of the self. This bracelet with '1001001' punched through, translates to number 73 in binary and the letter I in ASCII, intends to be a constant reminder of this very fact. Every decision, every yes and no, every 1 or 0, defines the self, creates what you call I.